Tuesday, 26 May 2015

Sponsored video: Unrush Your World with Yeni Raki

It was last week that a bunch of us were discussing about doing something fun on a friends birthday and Dabbous in Fitzrovia came up. This friend mentioned she was doing her birthday dinner at Dabbous, a restaurant she had been itching to check out and finally got a table sorted after months of waiting. That was indeed a good birthday gift, we chimed.

Truth be told, that's the first time i heard about Dabbous. It made me read up on Ollie Dabbous, and the Michelin star restaurant that serves some mean Modern European grub. After all this info, we couldnt not check it out, and so we decided to do a few cocktails at the bar before the dinner reservation. The bar was gorgeous, the cocktails innovative and an experience that was cherished.
And as if on cue, I get the opportunity to write about Ollie Dabbous and Yeni Raki here :)

Yeni Raki is an aniseed flavoured spirit native to Turkey, and the campaign 'Unrush Your World' is all about the spirit of slow, highlighting the importance of taking the time to enjoy food. In partnership with Ollie Dabbous, the drink aims to encourage consumers to enjoy the drink with good food and get to know the spirits traditional slow dining culture outside of Turkey. 

Take a look at this very artistic video where the chef explains his approach to food, while he prepares a fabulous dish for the Raki table- clearly depicting the fact that food isn't meant to be rushed and eating isn't meant to be hurried. I warn you though, watching the video when you are hungry is not a good idea!

But you have your chance to enjoy this experience as well. Yeni Raki is hosting a series of slow-dining sessions where top restaurants across the UK capital create bespoke menus of food paired with this anise flavoured drink, to encourage Londoners to unrush their world. So keep a look out, and in the mean time, be satisfied with this delicious video.

For upcoming events and updates follow Yeni Raki on Twitter, Facebook and Instagram

This is a sponsored post for Yeni Raki.